For 3 years in a row, 8 out of 10 Predictions from Pinterest Trends Comes True Its Ad Revenue Is Expected to Exceed $4 Billion by 2026 It’s the Only Major Platform to Ban Ads About Weight Loss UK Users Spend Less Than an Hour on Pinterest Per Day There’s Little Buzz Around Pinterest in the US Pinterest Has the Third Most Visits of Any Social Media Platform in the USA People Don’t Spend Hours on End on Pinterest After All. It’s Most Popular Among People Over 50 Who Are Well Off It’s the Fourth Most Popular Social Media Site in the US It Ranks 14th Among Domains With the Most Linked to Websites It Was the Fastest Site to Reach 10 Million Unique Monthly Visitors 445 Million People Use Pinterest per Month In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.
The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. Despite many social networks going public within a few years post-launch (Twitter: six years Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Pinterest experienced the highest amount of MAUs at the end of March 2021, when the image based social media platform had 478 million MAUs worldwide. In the fourth quarter of 2022, Pinterest had 450 million monthly active users (MAUs) worldwide, up by five million users when compared to the previous quarter.
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